![]() ![]() Cons of Facebook Messenger for Customer Service Not everyone uses Facebook.īelieve it or not, not everyone has a Facebook account. While these are all valuable benefits for your business, there are some cons to Facebook Messenger that you should be aware of. That way, incoming customer conversations are already recorded as support tickets, so your reps can track and monitor case progress without having to manually transfer information. Messenger can be integrated with most CRMs and help desks. And, Facebook Messenger includes customizable chatbots so fewer reps are needed to manage incoming conversations. Instead of paying for live chat software, Messenger can substitute in its place for free. Messenger can help reduce labor and software costs. Conversational marketing also increases conversion rates and builds brand loyalty through an omnichannel experience. Pros of Facebook Messenger for Customer Service Conversational marketing is made easy.įacebook Messenger is the perfect platform to implement conversational marketing, which is one of the most effective ways to build customer relationships. With this in mind, let's dive into the pros and cons of Messenger in the section below. It's fast, mobile, and has some great features for managing conversations. Pros and Cons of Facebook Messenger for Customer Serviceįacebook Messenger is a real-time messaging app built into the largest social media platform in the world. Then, we'll highlight some best practices your team should consider when using Messenger for customer service. In this guide, let's walk through the pros and cons of using Facebook Messenger in a service setting. It's a built-in live chat feature that connects Facebook to your CRM and help desk. The good news is, Facebook Messenger is an excellent tool for supporting customers. So it’s important to have a customer service presence to support people who are interested in your brand. With an estimated 2.9 billion users worldwide, chances are it's very likely. ![]()
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